Should You Build a Mobile App For your Business ?

Mobile apps have become an integral part of almost all businesses, irrespective of their size and industry. Today, most of the customers interact with businesses through their mobile devices on the go. Having a business app has become a requirement for any and every business now-a-days. Apps give businesses a visibility that extends beyond the internet and into the customer’s pockets.

Here are few reasons why the business needs an app:

Apps As a Promotional Tool:

Most of the consumers access the internet on their mobile devices. A website is an important tool to promote a brand’s product or services, and acts as a one-stop shop for the users, the number of mobile users are increasing as well. Today, everything from shopping to making payments is handled on a mobile device. Hence, developing a mobile app and spreading it among the users would be extremely beneficial to extend the business.

Increased Sales and Traffic:

A business app will have the ability to increase traffic and boost its sales. An app can be said to be as an effective tool which can direct new and existing customers to the company’s website and increase its traffic. It also helps to increase the sales of the brand’s product and services. More and more users are attracted to the idea of being able to purchase a product or services through a convenient app that makes the process quick and convenient.

Access to Customer Information:

Mobile apps enable to know one’s customer better and helps understand what the customer’s desire. An app can help built good relations with the customer which helps them to keep coming back for more. Some apps ask for personal information and other’s track customer’s location and their online habits to better target deals that are suitable for an individual customer.

Accelerate Product Innovation:

Mobile apps open up new business dimensions and opportunities because of the way they are used. Apps can help identify new ways of resolving customer issues and fulfilling client’s needs. This in turn drives innovation and gives way to new products and services.

More Value with Your Product:

Apps can help deliver the products and services in a timely and effective manner. Highlight and promote the most valuable aspects and features of the product or services through the app and increase its effectiveness.

Having a mobile app makes it easier to reach the targeted audience and vice versa. With the app, the business can provide live updates, location details and also answer their queries in real time.

We are professional Mobile Application Development Agency in India specializing in the creation of Mobile Application Development services to small, medium and large sized businesses around the globe.

Do get in touch with us if you want to know about Mobile Application Specialist and projects in more details http://www.heliossolutions.in/mobile-application-development/

New Trends in WordPress Design

Responsive is the buzzword in website design world. Everyone is talking about web design suitable for mobile browsing. The time when a business has separate websites for desktops and mobile users is now gone, instead people are now looking for single solution that works on any device right from wearables to large smart televisions. The solution is in the form responsive design. In the near future, every website is going to be in responsive form so that users can visit it from any device. So there is no reason to run away from this design strategy, rather you must start learning it as soon as possible. 

If you are choosing WordPress CMS for developing your website, then making your website responsive is not that difficult.   

Typography

Earlier web type-kits were used to present stunning and calligraphic fonts on the webpages. Type kits are expensive and require big budgets for implementing on your website. but picture is changing a lot now.  

Traditionally web type-kits that allow you to use visually stunning fonts and typefaces on websites are rather expensive. But now many type kits are available for free on Google. WordPress theme designers can add more flexibility to their themes by adding more typographic kits.

Ghost Buttons

In minimal designs, ghost buttons play a very important role. However, these are not used by all designers as it requires perfect color combination to create ghost buttons. When used properly these buttons offer delightful experience to your website users.

Great Backgrounds and Images

Background images are not fully eliminated at yet and many designers use them to enhance their designs. A beautiful yet unique background image can make your website more attractive and stand out from other websites.

Showing less amount of text prominently on the webpage also can add more value to it. Instead of writing lengthy, hard to paragraphs you can convey your message with less text which catches user’s attention. In this fast world, any website visitor seldom reads all the content displayed on the page. He just makes out things from overall appearance, heading and few links used inside the text. Your page will look even more elegant and professional with less amount of text matter.

Avoid Scrolling Can Win the Battle

As we have seen earlier people browsing from mobile phones are growing continuously. You can’t ignore these users. Your design must satisfy the requirements of mobile users, in a sense it must respond to the needs of specific devices. Mobile browsing must be an enjoyable and effective experience for the users.  You must avoid long texts or big images which can increase the scrolling of the page. Users might feel difficulty in viewing long trail of content with scroll bars. Long text and images might increase load time of your website especially on smaller devices like tabs or smartphones.

Flat Design Trending

Flat design is a design which uses 2D images on web pages. A design might look simpler and flat when no gradients, bevels or emboss effect are absent. 

We are website development specialists in India; that focuses on developing solutions as per the client’s needs.

Do get in touch with us if you want to know about our Wordpress Specialist Team and projects in more details http://www.heliossolutions.in/technology/wordpress-web-design-agency/

Mobile E-Commerce Can Benefit From Perfect User Experience Design

Mobile E-Commerce has reached at mature stage now and users are used to mobile shopping. Apps designed for mobile e-commerce are the best medium for running your online business. These apps must give your users a delightful and easy experience so that they feel happy while shopping and return for more in future.

The small screen space available with mobile phones can bring some constraint on your apps contents. With a clean clutter-free UI you can utilize this small space for winning big deals. The shopping experience should be light and product in interest should be kept on the center stage. All other secondary information or related products list must be kept at backstage. With following tips, you should be able to design a nice and comfortable mobile shopping experience for your users.

• De-clutter

If you are looking for improving your existing app to attract more users, then first step is to check how much clutter exists on every screen.  Un-necessary lines of text, logos, navigation are the prime elements which cause clutter in your app. Decide relevance of all these elements and show them at specific pages only. When user is browsing through your stores, navigation links might not be necessary. When he chooses particular product to view, then offers available on other items might not make sense. A Long trail of breadcrumbs is a real annoying thing for users and it eats up lot of space on center stage, so removing it is the best idea.

With a clutter free, fully focused app can give users immense pleasure. Browsing through the app unintentionally should also be a joyful ride. Even if a user does not buy anything from your store, he might share his experience with others and so gain more clientele for your app.

Consider following two examples – 

 

The first picture shows an app with lots of buttons links, icons on the product page creating a clutter. Other one has relatively clean interface focusing just on products.

•   Quality of Product Images

Photos or product images are the prime assets for your e-commerce app. When you expect users to buy stuff from your store just by looking at photos then the quality of the photos must appealing. Using high quality images might increase some burden on bandwidth, on the other hand a poor, pixelated image may force user to leave your app.

First suggestion is to use full-square images with good resolution. The presentation of the product also plays important role. Use of appropriate lighting effect, composition of photos with nice and comfortable surroundings can also make user feel good while taking look at product gallery.

 

Difference in two apps is clearly visible here. App on left has all high quality product images which can be zoomed in for detail view whereas app on right fails to show products features even when zoomed in.

• Allow Guests!! Avoid Register Yourself, Log in Fuss

                             

It is understood that you want to retain your client and keep in touch with him or her. But seriously consider if it is necessary for user to register or log in app before actually making purchase. Generally users are redirected to login/register page when they decide to buy something and this may be a irritating thing! You might lose your customer at this very point and instead of filling login form, customer just walks out.  If customer is satisfied with his shopping experience then he will return to your app for sure. 

• Easy Checkout process

When user reaches the checkout screen, it means he has decided to finally buy your product. You have created the entire app for selling your products and your objective is getting fulfilled. Be careful at this point, you just can’t afford to annoy or disturb customer. The UI for checkout should be very clear, so that user feels that he is in safe hands. Creating popups, showing more offers should be avoided this point onwards. Let him see what all he has in his shopping cart and how much each item costs. Displaying total amount, total discounts gained at top of the page is also a good idea.

Check out screens in both images will tell you the truth. The first screen still has focus on product, your bill amount not clearly visible. On the top of it, it is asking for login information which is totally absurd. Next one is desirable experience showing total amount in big amount and does not need any other information.

To summaries, you should have clutter free interface with good quality product photos loaded in your mobile e-commerce app. Removing login/register formalities can surely increase your popularity. Clear checkout process can ensure that you are not robbing users pocket by any means. After following all points discussed here you can expect returning users to your app and be popular on net.

Do get in touch with us if you want to know about Mobile Application Specialist and projects in more details http://www.heliossolutions.in/mobile-application-development/

The Prime Factor in Responsive Design – Mobile-First Approach

Mobile-first is an approach considered by a lot of businesses right now. It basically means, designing an online experience for mobile before designing it for the desktop. Today, since more and more people are using mobile devices for their daily needs, it has become a must to have a mobile friendly website. Mobile first requires a new approach to planning, UX design, and development that puts mobile devices at the forefront of both strategy and implementation.

One size fits all:

The framework consists of a combination of flexible grids, flexible layouts, images and intelligent use of CSS media queries. As the user switches from one device to another, the website designed with mobile-first approach automatically adapts itself to accommodate for resolution, image size and scripting abilities. This mitigates the need to resize, zoom in and zoom out in order to view the website on the new device.

Some of the advantages of mobile-first approach:

  -     Single code, built once, and accessible on various devices
  -     Improves SEO – a single version of a website improves page ranking
  -     Due to single link, it reduces maintenance cost and effort
  -     Provides control and flexibility

Having a responsive website is far more effective than creating a totally separate site just for mobile, and also the long-term benefits are huge, as it works on every new device introduced.

However, each website project will have its own unique considerations for mobile, but the following will affect every project:

Screen sizes:

Small mobile-sized screens have less space to build for content than desktop. A website with a rich graphical layout that looks great on a desktop but quickly becomes illegible and difficult to use, when scaled down to use it on a small screen

Touch screens are different from a mouse:

One will need easy to press buttons to make a website effective for touch screens, as the size of the mouse cursor is tinier than that of a finger using a touch interface. Many mobile devices use virtual keyboard, this however, takes up half of the already small-screen. Hence, it is important to consider something as simple as a log-in form containing two fields, (email and password) and a login button.

Ultimately the mobile-first approach aims to give all the users a consistent experience across multiple platforms and the benefits are in-store for everyone.

Do get in touch with us if you want to know about our Responsive Design Specialist and projects in more details http://www.heliossolutions.in/responsive-webdesign-agency/