Responsive Design Great Choice for Mobile SEO Strategy
Responsive website design is Google’s preferred solution for
creating seamless and scalable websites across desktop, tablets, and mobile
devices. Responsive design allows one website to deliver a great user
experience across multiple devices, and can also make managing mobile SEO
strategy easier.
Here are few
reasons why responsive design is a great choice for mobile SEO strategy:
Recommended by
Google:
Google has stated that Responsive Web Design is its
recommended mobile configuration; they have even considered this as industry’s
best practice. Because responsive design sites have one URL and one HTML code
regardless of the device. This makes it easier for the search engines like
Google to crawl, index, and organize content.
One website for all
devices:
The main goal of the search engines is to present
information to the searchers they are looking for. The problem arises when the
mobile users visit the site not configured for mobile devices. Google ranking
algorithm also takes into account the bounce rate even form a mobile device.
Hence, getting the site mobile optimized will definitely cut down on the
trouble required in non-responsive site.
Easier to manage:
Having a separate site, for desktop and mobile devices
creates a lot of issues. A separate site requires separate Google Adword
campaigns, SEO campaigns and separate Google Analytics reports. This is one of
the key advantages a responsive site has over a separate mobile site. Besides,
it is easier to have mobile-specific SEO strategy, like optimizing for keywords
that are more likely to be searched from a mobile device.
It’s cheaper:
Creating multiple mobile sites to react on every single
device, and having a SEO strategy built for each device, already sounds like
too much work. With responsive design, just one site is required to be
optimized for all the devices, old or new. One website can cut the cost of
having multiple sites and further optimized for various devices.
Having one responsive website can solve multiple purposes,
of presenting great user experience on all the devices and also making the SEO
strategy easier.
Do get in touch with us if you want to know about our Responsive Design Specialist and projects in more details http://www.heliossolutions.in/responsive-webdesign-agency/
